FirstBank Enhances Customers’ Experience with Bespoke OfferingsBanking & Finance, Business, Latest News Wednesday, June 1st, 2016
First Bank of Nigeria Limited, the most valuable bank brand in Nigeria, has created a value-chain of support for the interests and activities of its customers. With varying categories of products and services to support businesses across market segments, the Bank is set to ensure that its customers’ lifestyles align with their planned scripts for their lives. From the SME to the affluent, the youth, and also the mass market, FirstBank has unique products and services designed to support their goals and aspirations.
The Bank has created several online and mobile applications to boost convenience and ease of banking for its customers as they are enabled to transfer funds, pay bills, buy airtime and stay updated on the latest global trend from their mobile phones using the FirstMobile app and the FirstBank LOOP – a lifestyle app. The FirstMobile app conveniently allows customers to carry out banking transactions on the go from their mobile phones as well as enhances their digital banking experience. With the LOOP app, customers are assured of premium content from across the world delivered right to their mobile phones. Contents include Technology & Gadgets, The Economy, Luxury Goods, Health, Entertainment, Business, Life & Travel, Sports, Shopping and more. LOOP ensures that our customers are the first to know about the topics and events that matter most to them.
FirstBank offers exclusive financial tools and products to its premium customers such as the First Exclusive current account, which pays interest without charging a maintenance fee. Also, the FirstOnline internet banking enables customers carry out variety of transactions from anywhere in the world. The Bank offers competitive mortgage products to customers to deepen their stakes in real estate. The product is designed to part-finance the acquisition, construction and refinancing of residential properties or office complexes for SMEs who desire to own their business premises. The facility is availed either as a Personal Home Loan with Joint Mortgage option for eligible individuals in paid employment or as Commercial Mortgage for SME customers who are either small & medium enterprises, professional organizations or private schools.
To support the businesses of High Networth Individual Customers, FirstBank provides them with the Platinum Debit MasterCard and the Visa Gold Card, giving them unlimited power anywhere in the world. The Platinum Debit MasterCard is denominated in Naira and card holders enjoy premium benefits such as, inspired travel privileges and VIP treatment, higher transaction limits, and access to exclusive products and rewards by partner organizations. With the Visa Gold Card, customers have the highest level of acceptance in all environments – online and offline. The card is denominated in US dollar and card holders have access to selected Visa global privileges and benefits, discounts and rewards at choice hospitality centers worldwide.
According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing and Corporate Communications, the Bank’s continuous delivery of suitable and bespoke products and services to enhance its customers’ lifestyle is another way FirstBank is putting its customers first. “We are an active partner in the fast-paced lifestyle of our customers and we are constantly rolling out tailor-made products and services to fit their needs and aspirations”.
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.
FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,600 ATM’s and over 10 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014 and 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.
For three consecutive years, 2012, 2013 and 2014, FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.
Group Head, Marketing & Corporate Communications
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