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“Why You Must Insure With Goldlink Insurance in 2014”

Kayode Adelowokan, Lagos

Goldlink Insurance Plc is unarguably among the leading insurance companies in Nigeria owing to its prompt claims settlement, which stands it out among other underwriting companies in Nigeria.


Managing Director, Goldlink Insurance Plc, Gbolahan Olutayo

Goldlink Insurance is a financial institution driven by a passionate client-centered philosophy, licensed to underwrite all classes of Insurance. These include: Life & Pension Business; Motor Business; Oil & Gas; Marine and Aviation; Special Risks; Property and Casualty; Engineering and Contractor All Risks, among others.

The company’s corporate theme is ‘Innovation driven by Experience’ and has been committed to building trust and confidence through delivery of first-class service.

Meanwhile, Nigerians today have not seen reasons why they should buy any of the available insurance policies owing to the refusal of some insurance companies to settle claims whenever the need arise.

Managing Director, Goldlink Insurance Plc, Gbolahan Olutayo, enumerated major reasons why Nigerians must chose the company ahead of other insurance companies in the year 2014.

Olutayo said one of the reasons that underline the heavy patronage the company enjoy from her customers is embedded in its vision for excellence and exceptional service delivery.

This, he said through the synergy of technology and all its stakeholders, has powered it high agility and commendable operations despite the existing streamlined business environment the industry are witnesses to. “This has thus carved a niche for our brand and business”, he added.

According to Goldlink boss, “Our deployed state-of-the-art technology has facilitated the automation and optimization of our internal and external processes with resultant reliable and efficient service delivery to our clients, an important factor that guarantees our success in all areas of our operations.

“Our core selling point is ‘prompt claims settlement’. This is the company’s way of reassuring our clients and the insuring public of our stance: Indemnity and provision of compensation at the time of loss.

“As a composite Insurance Company, Goldlink paid a total sum of N1.4billion in 2013 to our various insured, in the following breakdown: N872.5 million for General Insurance Business and N569.8 million for Life Business.”

In order to consolidate the prompt claims settlement culture, the Managing Director maintained that Goldlink, upon notification, keeps reserve for each and every claim immediately.

He stressed that the company also engage the services of competent and qualified Engineers and professional Loss Adjusters for immediate claims’ investigations and handling, where necessary.

“We maintain 24 hours cash-call funded accounts with our major Bankers in settling urgent claims’ demands.

“In order to decentralize our claim-handling and administration process, our Branch Managers are authorised (subject to their individual branch limits) to issue settlement offer to their concerned clients before recourse to the Head Office.

“Above all, it is the company’s policy to deliver claims’ settlement cheques within 48 hours of the receipt of all duly executed Discharge Vouchers.”

On recent restructuring of the company Board by the National Insurance Commission (NAICOM), he said the move has repositioned the Company for increased productivity within the market. “The new Board is made up of veterans and professionals in various fields whose wealth of experience has given the Company a competitive edge in the Industry”, he added.

Allaying the fear in the public, Gbolahan Olutayo, said the firm’s vision and aim for its insured is “A Life without Fears!”, adding that that is why all its products, even the most basic process in the company have been designed and tailored to cater for the insurance needs of Nigerians, other nationals and the insuring public, irrespective of class, income, geographical location, religious beliefs, traditions and culture; thus removing fears from their considerations.

“Our branches and outlets have been strategically located across the country to enable us service our regular and prospective customers optimally.

“In addition, our Research & Business Development Department is working round the clock in market research and new customer-oriented products’ development that will meet all the needs of our existing and prospective clients; and also deliver on strengthening our rural area penetration and geographical expansion plan.

“Goldlink gives back. We take our corporate social responsibilities activities seriously by sponsoring, collaborating with like-minds and contributing generously to community development projects and educational campaigns. Orphanages, Rehabilitation Centres, Radio Programme to mention a few, are not left out of this drive.

“We see this as an opportunity to further affect our community positively. Our track record in this light has put us at the forefront of the drive for a better community, and renewal of hope for the people.”

He however said it is Goldlink’s commitment to serve as it engage motivated workforce and have instituted a series of activities that are designed to sustain staff enthusiasm and performance toward delivering on our Company’s goals. “We see our staff as the greatest asset. Therefore, we keep investing and exposing them to the best global practice, through a process of training and re-training to ensure cutting-edge competitiveness, individually and corporately.”

“We are notably known for complying with rules and regulations that guide our business operations. Our company strives to comply with the letter and spirit of all insurance legislation and regulations, particularly as they apply to risk classification, privacy and disclosure. This further reassures the insured that we do not operate outside the confines of legitimacy and acceptable standard.

“We treat all underwriting information with the utmost confidentiality; and use it solely for the express purpose of evaluation and classification of risk. Hence, the information of our clients are held and kept confidential at all times.”


On the other hand, Olutayo assured that he, the Managing Director/CEO and all other top management are always accessible in order to make the process of decision-making more faster which will also aid prompt claims settlement.




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