GTBank Sets To Reward Nigerian Undergraduates In GTCrea8 Promo Campaign 2014

Posted by African Examiner Brands & Marketing Monday, March 10th, 2014

Kayode Adelowokan, Lagos

Guaranty Trust Bank plc has announced the start of its 2014 annual GTCrea8 Promo campaign for Nigerian undergraduates, an initiative aimed at rewarding the Bank’s customers studying in tertiary institutions across the nation.

Explaining details of the campaign, the Bank’s Managing Director/CEO, Mr. Segun Agbaje, said the nine month initiative will provide unique avenue for the Bank to stay in touch and reward its GTCRea8 e-Savers customers, who have unique roles to play in the continent’s future development.

Agbaje, also said that the initiative involves awareness storms in 27 major tertiary institutions in Nigeria to promote values such as professionalism, Integrity and the benefits of hard work. “Alongside these events are monthly raffle draws during which account holders win Monthly Scholarships. One undergraduate will emerge the winner of the campaign grand prize: a mini cooper convertible car during the December 2014 final raffle draw”, he added.

In his word, “This is the second edition of the initiative which the Bank introduced last year as part of a social awareness and marketing programme aimed at promoting adoption of the right values by our future leaders and getting feedback regarding their needs as customers. Miss Elisha-Wigwe Shallom, a Medical Student at the University of Lagos won the 2013 campaign grand prize.

Meanwhile, the foremost African Financial Institution has always positioned itself as a youthful brand and been at the forefront of youth related activities. The Bank introduced the GTCrea8 eSavers account to address the unique financial needs of today’s undergraduate.

The Bank’s Managing Director however assured that any Nigerian undergraduate can be a winner in the GTBank’s annual GTCrea8 promo. “All they need do is open a GTBank GTCrea8 account and maintain a monthly balance of N5,000.00 for six consecutive months and perform a minimum of five transactions per month via the Bank’s alternate channels such as ATM, POS and Internet Banking”, he explained.