ICT Expert, Uzoma Urges Youths To Embrace Digital Industry In Order To Conquer Unemployment 

An Information Communication Technology ICT Expert and Chief Executive Officer of a Tech  Firm, Learning 247, Mr. Alexander Uzoma has urged  teeming jobless youths of South East Nigeria and elsewhere to embrace  the creator economy with a view to becoming, self-reliant and overcome search for non existing white collar jobs.

The ICT strategist gave the advice on Monday in Enugu while briefing journalists on the upcoming Creators Summit, scheduled for Thursday, February 12, 2026, at the University of Nigeria, Enugu Campus (UNEC), being organized by the learning247 in partnership with Hallos, another digital platform.

He pointed out that the rapid expansion of the creator economy and its growing relevance to youth employment and economic inclusion in Nigeria is something the youths must key into for their own good. 

Uzoma challenged conventional ideas about career success, urging young people, parents, and society to rethink rigid professional expectations that prioritise only traditional fields.

According to him, “Not everyone has to be a doctor or engineer – those roles remain important – but the opportunities in the creator economy are real and expanding,” Uzoma said. 

“A major part of our work today is sensitizing communities about how youths can engage meaningfully with this industry. Uzoma  also noted that while digital platforms such as YouTube, TikTok, Instagram, Spotify, and 

Twitch have created unprecedented monetization opportunities, many creators still struggle to earn sustainable incomes due to poor strategy, limited skills, and lack of structured support. 

He cited global content creators, MrBeast, Kai Cenat, and IShowSpeed as examples of how far the industry can scale, alongside Nigerian creators and streamers such as Carter Efe and Peller.

The ICT  guru explained that the creator economy goes far beyond entertainment and streaming, spanning sectors including podcasting, education, gaming, design, and social commerce, all of which collectively form a diverse digital employment ecosystem.

Citing recent industry research, Uzoma pointed out that the global creator economy was valued at over $200 billion in 2025, with projections suggesting growth to about $480 billion by 2027. He attributed the surge to improved platform monetization models, brand partnerships, and creator-focused digital tools—figures that significantly exceed estimates from the early 2020s.

He said one of the industry’s strongest advantages is its low entry barrier, enabling youths with basic digital skills and a smartphone to participate in a global market without geographical limitations

“You can export your culture and content to audiences in the USA, China, Canada, Russia, and beyond without leaving your home,” he said. 

“The internet removes geographical limits.” He outlined the creator economy’s value chain to demonstrate how content creation fuels job creation across multiple layers of the digital economy. Core creator roles include influencers, musicians, educators, streamers, designers, and gamers. 

“Supporting roles extend to video editors, scriptwriters, social media managers, brand managers, photographers, sound engineers, and merchandise manufacturers, while platform infrastructure relies on software developers, data analysts, moderators, and marketing teams.

He emphasized that this interconnected ecosystem supports thousands of jobs beyond individual creators, positioning the sector as a serious business and employment engine rather than a casual side hustle.

He equally  highlighted initiatives in other states, particularly Lagos, where creator economy training has been incorporated into youth development programmes.

 Uzoma said Enugu was intentionally selected as a summit host to ensure the South East and its growing pool of digital talent are not sidelined in the emerging digital economy.

“This industry matters for Nigeria’s youth because it offers an alternative to dependency on government jobs or oversaturated traditional fields. With the right skills, creators can build careers and generate income independently,” 

He introduced the Hallos Platform, designed to support creators at various stages by providing infrastructure, monetization pathways, and revenue tools. He explained that the platform allows creators to focus on producing content while optimising earnings.

Uzoma  advocates  for stronger collaboration among government agencies, startup ecosystems, and investors to support digital skills training, creator grants, equipment financing, affordable internet access, and the establishment of dedicated creator hubs across the country.

He outlined the partnership’s long-term goal of training millions of African youths to become creators, digital entrepreneurs, remote workers, and cultural exporters. He described the creator economy as a major future employment frontier for young people seeking both economic independence and creative agency.

“The creator economy has moved beyond entertainment,” Uzoma concluded. “It is now a global employment ecosystem that is reshaping how people work and earn.”

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